WHAT SETS US APART
SOUTHERN TRADITION
Proud to be an American, service to country first, spending quality time on the porch with family and laughing until your face hurts, playing fetch with your best friend, looking forward to fishing on Saturday - all week long, living an authentic coastal Southern lifestyle.
AUTHENTIC COASTAL LIFESTYLE
We chase fish all over the globe in the harshest most humid climates. We design top-notch clothing to make us more comfortable and thought we would share it with you. After all, don't you deserve to be comfortable, too?
HI-PERFORMANCE MATERIALS
We only use top-of-the-line materials crafted to protect you from the sun's harmful UV rays with quick-dry, odor-resistant hi-performance technologies.
CUTTING EDGE TECHNOLOGIES
When we’re not fishing, we think up creative ways to make you more comfortable like designing hi-performance fabrics that provide excellent sun protection, resist stains, dry super duper fast, wick moisture to keep you cool and dry and employ anti-bacterial treatments to crush odor-causing bacteria to keep you staying fresh in the harshest of conditions.
SUPERIOR QUALITY
We design and manufacture superior quality products that possess outstanding characteristics as to performance and wear-ability.
LIMITED EDITION DESIGNS
We curate one-of-a-kind-in-the-world copyrighted designs so you have the most relevant and compelling technology available today.
ABOUT US
AUTHENTIC COASTAL SOUTHERN LIFESTYLE
We live and breathe the sportsman's lifestyle while enjoying Southern heritage and traditions. Reel Southern® offers products that speak to the South and its style of living and respects its traditions and these values resonate nationwide.
SOUTHERN TRADITIONS
Good manners, long-standing traditions and Southern hospitality never go out of style. In an ever-changing fast paced world, its comforting to know that humility, courtesy and thinking of others first are principles that never change.
TIME-TESTED QUALITY
Our premium quality, functionally time-tested products are designed to be durable while maximizing your comfort. We design styles that must withstand tough salty oceans, UV rays, bending, stretching and all sorts of abuse. You expect it and we must deliver.